UCI-aided startup seeks to empower girls, introduce them to entrepreneurship

A book series and doll line, iBesties, will take the New York Toy Fair by storm this month. It took first place in UCI’s 2014 Merage Business Plan Competition. The multimedia brand, which aims to inspire entrepreneurship in girls 6 to 10, tells the story of six middle school girls who end up in the fast-paced world of Internet startups after their blog becomes an overnight success.

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